Nissan Motor Co. (7201)’s vehicles will use Intel Corp. (INTC) (INTC) microprocessors for in-car information and entertainment systems starting next year, helping the largest chipmaker lessen its reliance on sales to computer makers.
Nissan, Japan’s second-largest automaker, presented an Infiniti LE concept car at the New York International Auto Show today that includes a dual-screen display powered by Intel’s Atom chip.
Intel Chief Executive Officer Paul Otellini has identified the auto industry as an opportunity to diversify beyond the personal computer business, which now accounts for more than 90 percent (INTC) of revenue. Intel, which also has deals with Daimler AG and Bayerische Motoren Werke AG, is trying to persuade more carmakers that enhanced computing functions can woo consumers.
“The industry is in the middle of this very significant transition to bring much richer connectivity into the vehicle,” Ton Steenman, vice president of Intel’s intelligent systems group, said in the statement. “We are beyond the pivot point of this becoming a significant business.”
Intel will help speed the introduction of consumer electronics functions in vehicles, Andy Palmer, Nissan’s executive vice president in charge of Infiniti, said in the statement. - Courtesy of Business Week
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